Google it – that’s how you find something online. The search engine is the company’s most prominent asset, but Google is so much more than that. It’s an empire, run by CEO Sundar Pichai. Since he took over as CEO the company has increased its revenue by 82%, up to $181.9 billion. The majority of that is from advertising, which is Google’s primary business.

pay per click advertising

Exploring the Depth of Google

Almost all of us search via Google and have a gmail account (s).¬† Remember – the “free tools” Google provides collect data to help advertisers target customers. The next big consideration is SEO.

Google tweaks its search algorithm hundreds of times a year. The recent changes have knocked sites down a peg for poor content quality, too many ads above the fold, and stopped letting one domain dominate the SERPs. Also since 2016, a machine learning application (RankBrain) is managing all search responses. RankBrain was incorporated to

Here is a list of Google’s product offerings. Some of which you may be familiar with and others you may not.

Online Products

  • Google Search
  • Chrome Browser
  • Gmail
  • YouTube
  • Google Earth
  • Google Reviews
  • Google Analytics
  • Google Translate
  • Google Workspace (not free)
  • Google Alerts
  • Google Photos
  • Google Classroom
  • Google Hangouts
  • Google Maps

Advertising

  • Google Marketing Platform
  • Google Ads
  • Google Adsense
  • Google Ad Manager
  • Google Tag Manager

Devices & Operating System

  • ¬†Android Devices
  • ChromeBooks
  • Google Glass
  • Google Lens
  • Google Wearables

This is the first in a series of how to use Google services to your advantage, while still protecting your privacy. Each post will discuss different products and services in more detail. We will also take a look at Alphabet, Google’s parent company owned by Larry Page and Sergey Brin.